02/19/2010
Behind the Scenes
Valentine campaign raises money and awareness

When Scott Bailey, at Comcast Interactive Media, learned how the recession was negatively impacting Need in Deed’s bottom line, he brought together his creative team and asked for their input.

“We wanted to find a way to leverage NID’s positive image in the community by using viral email to raise needed funds,” said Scott.

The week of Valentine’s Day, a team of NID friends including Network teachers, Board members, former NID employees, current staff, individual donors and corporate partners pushed “send” on an email message inviting friends, family and colleagues to support the organization with a gift of $10, $15 or $25 (or more!).

To date the campaign has raised almost $5,000 toward the ambitious goal of $50,000.

It’s not too late to make a contribution. To help us reach our goal, click on the link at the bottom left of the page and know you are helping us support the more than 1,400 young people whose lives are touched by our work.